Search Engines & Optimisation

Accessible Web Site Design & Search Engines

Search Engines

If you want to make your site available to the largest possible audience it is imperetive that you appear in the first few pages of a search on the big search engines such as Google, Yahoo, MSN and AllTheWeb.

At Accessible Web Design UK, we build our web sites from the ground up with useabililty and search engines in mind.

Search engines use different technologies to index your website but most use 'spiders' which are like robots that will scan the 'source code' of your web page, indexing the content and also following other links within the page to index more content.

In essence, this is also how a screen reader will work, reading the content of a page, in a linear fashion through the source code.
Therefore an accessible web site should be easier for a spider to follow and more of your content should be listed.

Search Engine Optimisation

It used to be the case that a few keywords in your meta tags and a good title would get you listed in the search engines but times have changed and with much more competition some companies are finding it difficult to get websites listed at all.

Search engines have matured and because of misuse in the past some search engines such as Google pay little or no attention to the keyword meta tag, instead relying more on other aspects of a page's content to index and rank your site.
In addition to a sites content it's ranking or postion in the search engines may also be determined by a sites popularity which is often measured by how many other sites link to it.

We are experts in Search Engine Optimisation (SEO) and can also help with the selection of keywords used in the content of your site.
We do not use trickery or other 'dodgy' techniques to get you listed in the search engines - this only leads to disastrous consequencies later when the site is penalised or banned from the search engine entirely.